Measurement Maturity Assessment
Question 6/6
What internal resources are available for measurement tasks?
[Choose one]
We have
little/no dedicated resources
and/or use an agency for all measurement and reporting tasks.
We have
some resources
, mostly to work directly with vendor(s) and data collaboration partners.
We have
department-specific resources
with sufficient technical expertise.
We have a
centralised analytics team
with advanced domain and technical expertise.
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