Developing

This level of maturity is typically defined by:

Wide array of measured media channels

Advanced measurement solutions in use or in development

Multi-channel incrementality tests inform optimisation decisions

Sophisticated reporting capabilities for complex media planning

Sufficient resources for most measurement tasks

The four measurement maturity stages:

Emerging

You have untapped possibilities for maximising budget and resources with a clear measurement strategy.

Building

You have a solid measurement foundation in place, with opportunities to grow and improve.

Developing

You have a comprehensive measurement strategy in place that can make a meaningful impact on ROAS.

Leading

Your measurement is robust enough to support strategic decision-making and continual optimisation.

Take these steps to advance to the Leading maturity level:

1

Deepen collaboration with publishers, retailers, and other premium partners via their clean rooms

2

Apply custom analytics and data science for a deeper analysis of customer behaviours and preferences

3

Assess the customer journey across all devices and media investments with multi-touch attribution reporting

4

Establish an analytics centre of excellence, staffed by data scientists with requisite domain expertise

Unlock more value with a LiveRamp measurement package that fits you:

The Own Your Measurement package helps you take control of your measurement in one place, expanding access to partner data, insights and customised metrics. Gain new insights and drive more value with a clear and granular assessment of campaign performance across all media environments.