Your stage is:

Emerging

You have untapped possibilities for maximising budget and resources with a clear measurement strategy.

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This level of maturity is typically defined by:

Few measured media channels

Limited measurement solutions in use

Early-stage experimentation practices

Basic reporting capabilities

Lack of dedicated resources for measurement tasks

The four measurement maturity stages:

Emerging

You have untapped possibilities for maximising budget and resources with a clear measurement strategy.

Building

You have a solid measurement foundation in place, with opportunities to grow and improve.

Developing

You have a comprehensive measurement strategy in place that can make a meaningful impact on ROAS.

Leading

Your measurement is robust enough to support strategic decision-making and continual optimisation.

Take these steps to advance to the Building maturity level:

Prioritise analysis of the most frequently used advertising channels, including social media and paid search.

Build a measurement strategy rooted in the fundamentals (impressions, reach, frequency, and ROAS).

Work with vendors and other partners to customise existing out-of-the-box reports.

Begin making data-driven optimisations based on initial learnings.

Unlock more value with a LiveRamp measurement package that fits you:

The Optimise Media Partner Performance package helps you improve walled garden, social media, and digital partner performance on the fly through outcomes-based reporting. Tie pseudonymised transaction data to digital campaigns, closing the loop between online investments and outcomes.

Package at-a-glance

included capabilities:

Closed-loop measurement (ROAS)
Frequency management

Outcomes enabled:

In-flight optimisation
Media planning
Creative rotation decisioning
Audience segmentation and activation

Ready to elevate your measurement strategy? Contact us to learn more.

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