Leading

This level of maturity is typically defined by:

Widest array of measured media channels

Most sophisticated measurement solutions in use

Continuous learning and optimisation

Most advanced reporting and data science capabilities

Highly skilled team of dedicated measurement resources

The four measurement maturity stages:

Emerging

You have untapped possibilities for maximising budget and resources with a clear measurement strategy.

Building

You have a solid measurement foundation in place, with opportunities to grow and improve.

Developing

You have a comprehensive measurement strategy in place that can make a meaningful impact on ROAS.

Leading

Your measurement is robust enough to support strategic decision-making and continual optimisation.

Take these steps for further maturity advancements:

1

Forge non-media partnerships with retailers, travel companies, and more to discover untapped insights

2

Build and deploy sophisticated methodologies for advanced segmentation and customer intelligence

3

Apply custom cross-screen measurement data and custom analytics for precision targeting

4

Train custom AI/ML models using 2P and 3P collaborative data to unlock advanced insights

Unlock more value with a LiveRamp measurement package that fits you:

The Go Deep on Customer Intelligence package helps you dive further into customer behaviours and preferences, applying bespoke analytics and data science for targeted marketing. Perform unrestricted query- based audience segmentation, profiling, and analytics.