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People-Based Search Tactics All Marketers Need To Know

September 15, 2017 Liveramp Personalisation API Segmentation Targeting

Understanding People-Based Search

Connecting people-based marketing with search marketing, people-based search takes data-driven targeting to a new level.

By combining what you know about your customer and prospect segments, with what search engines know about their intent; people-based search means it’s possible to reach people in more specific ways than ever before.

So how can you use …

Why People Based Search Is Marketing’s Most Exciting New Discipline

September 7, 2017 Liveramp Personalisation API Segmentation Targeting

Why People-Based Search?

People-based search is transforming the way marketers target and engage with customers and prospects.

Of course, many marketers have been using some form of search marketing (to act on prospect’s intent to buy), and people-based marketing (to target and reach real people with the most relevant, messaging) for a while.

But previously, though both …

What You Need To Know About People-Based Search

What You Need To Know About People-Based Search

August 23, 2017 Liveramp Personalisation API Segmentation Targeting

What is People-Based Search?

 

Search marketers have long dreamed of connecting people-based marketing with search marketing.

If we were to define the two:

Search marketing is about acting on your prospects’ intent to buy. You’re targeting the precise moment when someone wants your brand or products.
People-based marketing is about marketing to the person behind the …

Rethinking Segmentation For Smarter Marketing: Tactics To Consider

August 8, 2017 Liveramp Identity Resolution Personalisation API Segmentation Targeting Uncategorized

It’s funny how after years of innovation and digitisation, one of marketing’s most powerful tools may be the oldest trick in its book.

Segmentation and targeting has been around for decades. But it’s only in the last few years that data and technology have come together to make it what it is today.

Intelligent, proactive, and …

3 Segmentation Techniques and Their Benefits

August 1, 2017 Liveramp Identity Resolution Personalisation API Segmentation Targeting

Segmentation is key to ensure you’re speaking to the right people who are interested in your offers, rather than sharing your message with an undefined audience.

A few decades ago, segmentation was a much more limited tactic. But as technology and digital channels have become increasingly intelligent, segmentation has evolved to new levels.

How you choose …

Improve Your Targeting Results With These 3 Smart Segmentation Techniques

July 27, 2017 Liveramp Identity Resolution Personalisation API Segmentation Targeting

Segmentation is by no means a new marketing invention. However, only recently have advancements in data and technology allowed us to be smart in segmentation; to segment in a more intelligent, proactive way across online and offline channels.

Data forms the foundation of this new intelligence; it’s only by collating and connecting our cross-channel insights …