Identity: A Critical Component of Your Technology Platform
LiveRamp’s identity foundation resolves consumer touch-points across devices, channels, and platforms—allowing you to deliver the omnichannel experiences brands are asking for.
Solutions Built for Your Needs
Build identity into your platform
Identity resolution technology makes better marketing possible for your clients. With this functionality ingrained in your products, you can focus on differentiating your marketing technology platform through innovation.
Incorporate offline data for true insights
Know more about your customers by onboarding offline data—such as customer records or transaction data—into your marketing technology platform. You’ll have the industry’s highest match rates to ensure accurate targeting and efficient measurement.
Managing consumer data is complex, but we have the safeguards in place for your peace of mind. We connect data in a secure and privacy-conscious environment, allowing you to confidently deliver meaningful customer experiences.
Bring in more data, bring in more profit
The data is out there, somewhere. The challenge is pulling it all together when you need it. You can offer exactly what marketers want with access to third-party data from more than 100 data providers for targeting, measurement, and optimization.