Omni Hotels & Resorts Improves Advertising Effectiveness by 4x Through Data Collaboration
Hospitality leader drives relevant advertising to their customers by leveraging its first-party data in a privacy-first manner with Display & Video 360’s PAIR.
British Gas partner with LiveRamp to add 10% incremental value across digital media
British Gas and LiveRamp work in partnership to deliver incremental business performance through improved creative relevance and suppressing existing customers from customer acquisition programs.
Kimberly-Clark and Mindshare Rebuild Data Foundations and Analytics on Safe Haven
Kimberly-Clark’s saves cost with post-cookie activation, audience modelling, and omni-channel measurement with data workflow standardisation.
How PropertyPal Upped Their Ad Revenue
Discover how PropertyPal boosted average programmatic winning bid CPM by 95% across Authenticated Users, resulting in 12% uplift in programmatic ad revenue.