Due to evolving consumer privacy regulations like GDPR and California Consumer Privacy Act (CCPA), companies need to navigate more complexity around compliance than ever before. That’s why today I am proud to formally announce LiveRamp’s acquisition of Faktor, a consent management platform (CMP) that enables us to expand our suite of privacy offerings, and …

Marketers across the globe are increasingly asking how they can gain a competitive advantage. The rise of digital technologies has levelled the playing field. Every brand – small or large – has access to the same tools. It means it’s harder than ever to stand out.

The answer lies in harnessing the power of second-party …

We’re back from AdWeek and have some fresh insights to share!

1. CMOs are becoming more and more ‘CTO’

Nearly a third of CMO budgets are allocated to marketing technology (Gartner). But what do top marketers really want from the tech they are pitched and how should they be approached? Propeller Group presented a panel of …

There’s no question about the value of customer data. But when brands only gather data about their customers’ interactions with them, they’re only gathering a snapshot. Every customer has a rich life outside their relationship with a brand. The key to surprising and delighting those customers is to get an understanding of that other …

Everyone dreams of their perfect holiday. From golden sands and poolside drinks to icy slopes and city breaks, each individual has a different interpretation of the idyllic holiday destination and experience. However, marketers know the holiday experience doesn’t begin when you touch down at your destination. Rather, it encompasses the entire process from initial …