Blog

Travel brands have a loyalty problem – how can data help?

February 13, 2019 Graham Tricker Identity Resolution

Everyone dreams of their perfect holiday. From golden sands and poolside drinks to icy slopes and city breaks, each individual has a different interpretation of the idyllic holiday destination and experience. However, marketers know the holiday experience doesn’t begin when you touch down at your destination. Rather, it encompasses the entire process from initial …

Fragmentation of the online travel customer journey – how to reconnect the dots

February 6, 2019 Graham Tricker Identity Resolution, Personalisation

When booking a holiday, how long do you typically spend researching your destination and what offers are available?

That long?…

There are a plethora of platforms you can use when it comes to shaping the ‘perfect’ holiday experience. This is exactly what shopping for a holiday should be – an exciting experience that takes planning, …

Retail faces a digital skills challenge – will investments in more tech help or hinder?

January 30, 2019 Andra Mititelu Identity Resolution

The UK high street is facing a serious digital challenge, according to new research from vouchercodes.co.uk.

A quarter of UK and French retailers consider there to be a widespread digital skills shortage within organisations. Many of the 200 senior Retail executives surveyed have found that they do not have the right talent or expertise …

The journey to accuracy in CPG

January 24, 2019 Andra Mititelu Identity Resolution, Measurement, Targeting

Robust performance data is an essential asset. Brands want it to measure campaign performance, platforms want it to demonstrate the value they have to offer and create further value.

Nectar, Snapchat and LiveRamp recently collaborated to develop the tools to deliver the data required. They shared the results of their work at RampUp On The …

What’s the difference between data-driven and people-based marketing?

December 6, 2018 Martin Wallace Identity Resolution, people-based marketing

These terms will ultimately shape the future of your marketing, so let’s look at how they sit together and what they mean for organisations.

What is people-based marketing?

First up, it’s important to understand that people-based and data-driven aren’t in opposition to each other. It’s possible to be data-driven without being people-based. On the other hand, …