To date, LiveRamp has focused on its key use case – data onboarding, the process of uploading first party data and activating across digital channels. Put simply, onboarding enables you to identify and retarget your existing customers, anywhere.

The connecting of offline segments with online platforms is the first step to a true omnichannel view. …

As we’ve previously discussed, simple attribution models, such as ‘last click’ and ‘first click’ attribution, often leave a lot to be desired. They can create a skewed perspective of exactly what’s working and across which channels. And even though online channels can be more easily connected, they often lack clarity when it comes to …

Why offline is so important

Over 90% of all retail purchases are still made offline, in stores, branches, shopping centres and over the phone. Despite the digital takeover, we continue to develop high streets, build shopping centres and open new branches.

Clearly, offline remains an invaluable marketing channel.

So how much of the 90% of in-store sales, …

How do you know whether or not you’re ready for closed-loop measurement?

It can be a daunting project to consider, particularly if you’re starting from scratch. Here are five common objections that we’ve heard from marketers who want to start with closed-loop measurement, but they (or their bosses) aren’t sure they’re ready…

Is Closed-Loop Measurement right …

Marketers are always looking for ways to improve. It’s in our blood.

The good news is, with the proliferation of data, digital marketers have never been in a better position to dig for insights and reap their benefits. Closed-loop measurement takes advantage of the customer data you’re sitting on, so you can understand how your …