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identity resolution

What exactly is identity resolution?

March 26, 2018 Martin Wallace Identity Resolution, people-based marketing

To date, LiveRamp has focused on its key use case – data onboarding, the process of uploading first party data and activating across digital channels. Put simply, onboarding enables you to identify and retarget your existing customers, anywhere.

The connecting of offline segments with online platforms is the first step to a true omnichannel view. …

enlightened-attribution-modelling

How Identity Resolution powers enlightened attribution modelling

February 16, 2018 Liveramp Attribution, Identity Resolution, Measurement

As we’ve previously discussed, simple attribution models, such as ‘last click’ and ‘first click’ attribution, often leave a lot to be desired. They can create a skewed perspective of exactly what’s working and across which channels. And even though online channels can be more easily connected, they often lack clarity when it comes to …

online-and-offline-complete-picture

Online and offline attribution – building a complete picture

February 12, 2018 Liveramp Attribution, Closed-Loop Measurement, Measurement

Why offline is so important

Over 90% of all retail purchases are still made offline, in stores, branches, shopping centres and over the phone. Despite the digital takeover, we continue to develop high streets, build shopping centres and open new branches.

Clearly, offline remains an invaluable marketing channel.

So how much of the 90% of in-store sales, …

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Five common questions on Closed-Loop Measurement… and how to answer them

February 5, 2018 Martin Wallace Attribution, Closed-Loop Measurement, Measurement

How do you know whether or not you’re ready for closed-loop measurement?

It can be a daunting project to consider, particularly if you’re starting from scratch. Here are five common objections that we’ve heard from marketers who want to start with closed-loop measurement, but they (or their bosses) aren’t sure they’re ready…

Is Closed-Loop Measurement right …

What is Closed-Loop Measurement?

January 29, 2018 Martin Wallace Attribution, Closed-Loop Measurement, Measurement

Marketers are always looking for ways to improve. It’s in our blood.

The good news is, with the proliferation of data, digital marketers have never been in a better position to dig for insights and reap their benefits. Closed-loop measurement takes advantage of the customer data you’re sitting on, so you can understand how your …