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LiveRamp acquires Faktor

April 11, 2019 Scott Howe News & Updates

Due to evolving consumer privacy regulations like GDPR and California Consumer Privacy Act (CCPA), companies need to navigate more complexity around compliance than ever before. That’s why today I am proud to formally announce LiveRamp’s acquisition of Faktor, a consent management platform (CMP) that enables us to expand our suite of privacy offerings, and …

Are you second-party data ready?

March 27, 2019 Tim Abraham Second-party data

Marketers across the globe are increasingly asking how they can gain a competitive advantage. The rise of digital technologies has levelled the playing field. Every brand – small or large – has access to the same tools. It means it’s harder than ever to stand out.

The answer lies in harnessing the power of second-party …

AdWeek Europe: Hot Topics, Hacks and 3 Key Takeaways

March 25, 2019 Jennifer Duncan Uncategorized

We’re back from AdWeek and have some fresh insights to share!

1. CMOs are becoming more and more ‘CTO’

Nearly a third of CMO budgets are allocated to marketing technology (Gartner). But what do top marketers really want from the tech they are pitched and how should they be approached? Propeller Group presented a panel of …

Avoiding the pitfalls of second-party data

March 21, 2019 Tim Abraham Second-party data

There’s no question about the value of customer data. But when brands only gather data about their customers’ interactions with them, they’re only gathering a snapshot. Every customer has a rich life outside their relationship with a brand. The key to surprising and delighting those customers is to get an understanding of that other …

Travel brands have a loyalty problem – how can data help?

February 13, 2019 Graham Tricker Identity Resolution

Everyone dreams of their perfect holiday. From golden sands and poolside drinks to icy slopes and city breaks, each individual has a different interpretation of the idyllic holiday destination and experience. However, marketers know the holiday experience doesn’t begin when you touch down at your destination. Rather, it encompasses the entire process from initial …