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Trust is the foundation of all relationships. To build trust with those we serve, LiveRamp is committed to ensuring personal data use is ethical and appropriate not only within the confines of the law, but with foresight that goes beyond compliance with legal or regulatory guidelines.
A culture of accountability is essential to succeed in a data-driven world, made more complicated by increasingly advanced uses of data, and is the only path to driving business value long-term.
Our world-class data ethics programme ensures we operate in compliance with jurisdictional laws, co-regulation developed by industry self-regulatory groups, and our own rigorous standards for ethical practices.
Through the application of data ethics, we are committed to diligently working to detect and prevent uses which are neither just or fair, and ensure that permitted uses of data create value for all stakeholders.
Want to learn more about data ethics and privacy at LiveRamp? Reach out and let us know.