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Rethinking Segmentation For Smarter Marketing: Tactics To Consider

August 8, 2017 Liveramp Identity Resolution Personalisation API Segmentation Targeting Uncategorized

It’s funny how after years of innovation and digitisation, one of marketing’s most powerful tools may be the oldest trick in its book.

Segmentation and targeting has been around for decades. But it’s only in the last few years that data and technology have come together to make it what it is today.

Intelligent, proactive, and …