Our partnership with
AppNexus, a Xandr company, is one of the premier platforms for buying real-time online advertising. With over four billion ads bid every single day, AppNexus has established itself as the place to be for advertisers, marketers, data brokers, retargeters, and everyone in between. LiveRamp’s app simplifies the process of bringing marketers’ offline CRM data online for use in campaigns run through AppNexus. Using the app, you can create CRM Retargeting segments and upload files to LiveRamp. LiveRamp starts by segmenting your file based on the data you provide. LiveRamp matches the segmented data to an anonymous cookie via our extensive match network. Finally, we populate your AppNexus segments with the audience from your file, so you can use them in your next AppNexus campaign.