Measure TV Advertising Across All Screens and Streams
Marketers can now overcome viewership fragmentation and measure TV just like digital. LiveRamp TV provides cross-screen ad measurement that accurately captures viewers however and whenever they are watching. Now you can connect TV ad exposures to business outcomes and measure lift in conversions. Optimise future ad spend with actionable insights on performance by creative, networks, and more.
Quantify Success - Use measurement to prove TV’s value
Measure the business impact of your TV and streaming video buys with Data Plus Math. From linear TV and household addressable to CTV/OTT and digital video ads, our cross-screen measurement platform connects your campaigns to the metrics that matter. Understand unique reach and frequency and conduct attribution based on your brand’s KPIs.
Actionable Insights - Gain a holistic view of your TV & video campaigns
Draw actionable insights for media optimisations and planning with granular reporting provided by Data Plus Math. View data reported, including day parts, networks, platforms, and creative performance against custom audiences. Make smarter media investment decisions using cross-screen ad measurement to understand the true impact of your campaigns.
Simplify Streaming - Calculate the ROI of your CTV & OTT ads
Connected TV is now the fastest growing video advertising platform. In order to invest in streaming platforms and ensure incremental reach, you need modern measurement to match. LiveRamp helps you activate first, second and third-party audiences and measure campaign impact. Easily tie your connected TV ads to online and offline conversions to understand campaign ROI.