Our partnership with

Lytics

Lytics helps marketers bridge the gap between data to decisions to offer their audience the next best experience through the industry’s most advanced Customer Data Platform (CDP). Since 2014, Lytics has enabled popular media, entertainment, consumer goods, travel, hospitality, and leading tech brands to deliver marketing programs their customers welcome.

Lytics + LiveRamp allows marketers to leverage insights, behavioral data, and content affinities from first-party customer data with LiveRamp’s identity resolution to more intelligently target anonymous visitors — making the most of their advertising budgets.

Region Served

US