Samba TV is the source for real-time television insights for a unified view of the customer journey across screens. Built on the foundation of a TV DMP for matching first party digital and offline data with TV viewership, Samba TV enables advertisers to plan, target and measure holistic marketing campaigns across TV and Digital. Cross-platform media and analytics enabled by Samba provides a real-time understanding of viewership across linear TV, OTT, on-demand and digital devices to analyze its impact on consumer behavior and purchase, thus bridging the gap between TV and digital.
iWe offer a range of distribution and destination capabilities to enable activation, measurement, insights, and reporting. These partner categories have been assigned to a certification program, which are audited on a bi-annual basis.
iWe offer three distinct certification levels for partners that meet the criteria for each category specific program. Integrate, Select, and Elite levels are awarded based on the impact the partner has demonstrated with our existing customers.
iOur certification program is designed to showcase valued partners across our ecosystem and help marketers discover which platforms will be a good fit for their unique business and marketing objectives. To learn more, visit our blog: https://liveramp.com/blog/partner-certification-program/