Access Unique, Trusted Data to Build Customer Intelligence
Gain access to global data from the world’s top providers, and activate it across LiveRamp’s network of partners, including technology and media platforms, agencies, analytics environments, and TV providers.
Buyer API
The Buyer API enables platforms to host third-party segments seamlessly in their marketplaces. By obtaining segment metadata, you can get broader and more up-to-date information in near real-time about segments–reducing the amount of manual work required and saving time by automating third-party data supply workflows.
Capabilities:
- Save time by automating third-party data supply workflows against our buyer API.
- Easily access LiveRamp’s complete catalog of segments from 160+ premium data providers.
- Embed LiveRamp segment metadata in your UI, completely white-labeled.
- Receive up-to-date segment information with incremental metadata updates. This means having the latest names, descriptions, and CPMs.
- On-demand activation of segments enabling faster scaling for your clients.
