Consumers are aware of online and data privacy more than ever. Build user trust and transparency while enabling compliance with the ePrivacy Directive, GDPR, CCPA, and other data protection and privacy laws and regulations with LiveRamp Privacy Manager.
Knowing more about your best customers and their attributes will enable you to discover and reach more net-new lookalike audiences. Reaching new customers who are likely to be interested in your business increases your media efficiency while also delivering a better experience.
The more you know about your customers, the better you’ll be able to serve them. Connect disparate data sets to surface products they’ll love or test new offers, driving a virtuous cycle for continually meeting your customers’ needs.
Consumers shop around—all the more reason to reward them when it matters most. Safe Haven helps you create models for offering customers enticing content and promotions at relevant stages across the life cycle.
Privacy Manager allows for flexible deployment strategies. The notice may be displayed at the top, bottom, centre, or any corner of a webpage. It’s easy to resurface it via a hyperlink or through our standard consent toggle. We also provide various implementation options: utilise our IAB CMP ID for the quickest start, register your own to enable more control, or choose to go without TCF v2.0 for complete freedom over the CMP.
A consent management platform (CMP) that enables GDPR compliance, supporting the IAB TCF v2.0
- Full history and audit trail hosted by LiveRamp or by you
- Predefined text and CMP design
- Customisable CMP position (top/bottom/center/corner)
- Consent string passed to third parties
- Built-in conditional firing capabilities
- Web and native app support
- Cross-domain support
- Custom CMP templates
- Customisable look and feel
- Custom language support
- Dynamically show the applicable notice in the relevant region
- Option to remove LiveRamp branding
A privacy preference management platform that enables compliance with CCPA
- Full history and audit trail hosted by LiveRamp or by you
- Predefined text and design
- Customisable position (top/bottom/center/corner)
- Web support
- Support for headless implementation
- Customisable templates
- California-only geo-targeting
- Customisable look and feel
Step 1: Customise
Select from a default template or customise the look and feel in the Privacy Manager platform. Choose your vendors and purposes that will appear in the platform.
Step 2: Implement
Implement the scripts generated in LiveRamp Privacy Manager across your online assets. You can also easily configure the script for regional compliant needs.
Step 3: Go Live
Start collecting consumer preferences in a compliant manner and enjoy the benefits that come with it, including peace of mind and actionable data sets.
