Your Personal Information

LiveRamp is a data connectivity platform. Our technology sits between you, the consumer, and a brand that markets through advertising. It ensures any data connected across the internet for the purpose of digital advertising considers your privacy and choice a priority at all times. Our service allows websites that rely on digital advertising to keep your experience free of charge and personalized.

Consumer-centric Privacy

By design, much of the internet is ad-supported, so data provides a much-needed context for delivering a better, more relevant advertising experience to consumers. That said, a culture of accountability is essential to succeed in a data-driven world. LiveRamp believes that consumers should have transparency, visibility, and choice into how their data is being used.

LiveRamp and Data Privacy

We believe that consumers have a fundamental right to decide how their data is used. We also believe in the power of data, and that it can be used to shape our world for the better. Data used properly and ethically benefits consumers, businesses, and the economy. We are committed to education around data privacy, transparency, and choice.

For more in-depth details on your rights as an UK citizen, please read our Privacy Notice: https://liveramp.uk/privacy/service-privacy-policy/ 

You have the right to request access to the personal information we have collected about you (Subject Access Request) and to request that we erase the personal information we have collected about you (Erasure Request), and you have the right to opt-out from having your data processed any further in relation to marketing services provided by LiveRamp to our clients and partners (Objection Request). Additionally, your other privacy rights include : 

• Your right to have inaccurate data points rectified (Rectification)
• Your right to have the data points that relate to you put in a hold temporarily (Restriction of processing)
• Your right to get a copy of the data points you have communicated to a company (Data portability) 
• Your right to opt-out of the processing activities based on consent (Consent Withdrawal)
• Your right to opt-out of certain marketing activities which can have a material impact on consumers (Objection to profiling)
• Your right to file a complaint to your local data protection authority

To ensure that we are providing the correct information to the correct person, we may have to ask you to provide the following:

1. Your first and last names, postal address, and email address;
2. A copy of a valid identification document (passport, driver’s license or ID card). We recommend you blacken the photo on the ID document and the ID number, as we do not need it for verification. We will only process this proof of identity for the purpose of processing your Subject Access Request and will delete it as soon as we have established your identity.

If you do not send us an identification document, you can provide us with any other way to demonstrate that we could verify against. In response, we will run a search against all data associated with the information you provided us and will let you know if we require additional proof of identification based on the data we may find.

In order to find out what information we may have collected about you, you’ll need to submit a Subject Access Request through our portal. 

Once you have successfully submitted your Subject Access Request and if we do have information about you, we will provide you with a description of the personal information we have collected on you.

To ensure that we are providing the correct information to the correct person, we may have to ask you to provide the following:

1. Your first and last names, postal address, and email address;
2. A copy of a valid identification document (passport, driver’s license or ID card). We recommend you blacken the photo on the ID document and the ID number, as we do not need it for verification. We will only process this proof of identity for the purpose of processing your Subject Access Request and will delete it as soon as we have established your identity.

In order to delete the information we have about you, you’ll need to make an Erasure Request through our portal. 

Please note that if we proceed with your request to erase the data we may hold about you, we will not be able to prevent processing data that may be collected about you in the future, or our subsequent use of the data for our services. This is because we will have no record of your objection to our processing of your data.

If you choose to have us erase your information, you will still continue to receive ads across the internet. If your goal is to minimize personalized ads by third parties who use our services and otherwise minimize their ability to transfer personal information about you, we recommend that you submit an Objection request.

If you are planning to submit both an Erasure Request and a Subject Access Request, we recommend that you submit the Subject Access Request first, then submit an Erasure Request after reviewing your completed report from us. Otherwise, we will not have any personal information to return to you in an Subject Access Request. 

LiveRamp complies with your request for the erasure of the data that we may have stored about you (in accordance with your “right to be erasure” according to the European Data Protection Laws) by deleting all personal data we hold about you. However, this also means that we will erase your information from our opt-out databases and we will no longer have records of your Objection to the processing of your data. 

As required by the European Data Protection Laws, we will respond to any of your requests within 30 days. If we need more time to process your request, we will notify you within the first 30 days and will request an extension. If we find that we are unable to respond to your request, we will let you know why and provide your rights to appeal our decision.

We respect the desire to opt out of services enabled and facilitated by LiveRamp. Please note that submitting an Objection Request (opt-out) means that your data will no longer be used for targeted advertising by our clients and partners who use our services. However, advertising is a part of the free internet experience where you may still receive ads. These ads will not be fueled by LiveRamp’s products or services, and perhaps may not be relevant to your interests and preferences.

We also recommend that you opt-out using the European Digital Advertising Alliance’s (EDAA) opt-out page. This solution will give you broader reach in opting out of ads based on your interests. LiveRamp has signed the EDAA charter and participates in the “Your Online Choices” program, which allows consumers to learn how they were offered targeted advertising and to choose whether they want to continue receiving such offers. 

LiveRamp also participates in the IAB Europe “Transparency and Consent Framework” (TCF) and complies with its specifications and policies. Our company identification number within the framework is 97.