Maximise Revenue, Ad Inventory, and Measurement in Media + Advertising
Publishers across digital, social, CTV, and convergent TV partner with LiveRamp to unlock measurable ad impact and maximise revenue opportunities – across all inventory – through the power of data collaboration.
Maximise every impression for more revenue
Improve ad inventory monetisation and value
Gain a better understanding of your authenticated audiences to enhance targeting, increase advertiser budgets, and unlock new inventory opportunities – all while combatting signal loss. Find innovative identity-based monetisation strategies in an ever-evolving and complex media landscape.
Connect, activate and measure audiences everywhere - with everyone
Connect data across your organisation and with partners to create richer customer profiles and audience segments that lead to new revenue opportunities. With an interoperable, privacy-enhanced identity solution, you can access deeper analytics and measure everywhere consumers spend time.
Maximise ad inventory yield, measurement, and performance
Prove the value of your media to advertisers with advanced measurement use cases, like outcomes, in a safe data collaboration environment. Uncover high-value audiences across all inventory and quickly optimise campaigns for maximum yield to deliver the best performance results to your clients.
RampID is the connective tissue in the ecosystem. It is the common key that allows you to share data, whether it be audiences or exposure, in a privacy-centric way. LiveRamp and RampIDs will play an important role for a very long time.
Leading brands reimagine media + advertising
Roku
NBCUniversal
