Due to evolving consumer privacy regulations like GDPR and California Consumer Privacy Act (CCPA), companies need to navigate more complexity around compliance than ever before. That’s why today I am proud to formally announce LiveRamp’s acquisition of Faktor, a consent management platform (CMP) that enables us to expand our suite of privacy offerings, and reinforce our commitment to data stewardship in Europe, North America, and across the globe.
Through the acquisition of Faktor, we will be able to offer a product benefiting not only consumers, but also publishers and brands. Consumers will be able to better manage how and where their data is used; publishers will receive the tools they need to operate sustainable business models; and brands can provide more meaningful experiences to their customers.
In the coming quarters, any client or partner who needs to manage consent and maintain transparency to ensure compliance with GDPR or CCPA can utilise LiveRamp’s suite of privacy tools. LiveRamp’s identity platform will also be fully integrated with Faktor’s offerings, unlocking several opportunities:
- Consumers will enjoy central consent management and persistent cross-device privacy controls.
- Publishers will have access to a fully integrated consent and identity platform, enabling improved monetisation and stronger consumer relationships.
- Brands can deepen their relationships with consumers by making consent and transparency a pillar of their customer relationships.
Faktor will remain headquartered in Amsterdam while simultaneously tapping into LiveRamp’s expansive global footprint to cross-sell products and services throughout its combined client portfolio. Faktor will also retain an independent roadmap, with its own dedicated product and engineering resources.
To learn more about this news, please take a moment to read our press announcement here.