The Data Collaboration Partnership will Allow Automotive and Non-Endemic Brands to Enhance Audience Targeting in a Privacy-Centric Way Using Regit’s First-Party Data.
London, UK – 30 July 2024 – LiveRamp (NYSE: RAMP), the leading data collaboration platform, today announces a strategic partnership with Regit, the UK’s major digital garage that helps motorists buy, sell and maintain their vehicles online. Utilising LiveRamp’s clean room technology for privacy-centric, data collaboration, Regit’s extensive first-party datasets can now be paired with major social platforms, offering advertisers enhanced audience targeting opportunities. This includes exclusive, permissioned ‘vehicle-based’ insights and activations that can propel media efficiency and ROI for a range of endemic and non-endemic brand partners.
Regit holds vast amounts of permissioned first-party data relating to its users’ vehicles, including make and model, age, fuel type, length of ownership, and sale-related information including service history, tax, MOT, and insurance expiry. LiveRamp’s platform can now unify people-based insights from social platforms with detailed vehicle data, providing a comprehensive understanding of the automotive lifestyle and buying preferences of Regit’s car owners. This enables marketers to maximise media performance through personalised ads at scale while opening a plethora of new opportunities to target high-value audiences in a privacy-forward manner.
This partnership offers significant value for automotive brands eager to enhance marketing efforts around new and used vehicles, aftersales and luxury accessories. Non-endemic partners can likewise benefit from Regit’s behavioural and addressable data, including but not limited to lifestyle, travel and finance brands. For instance, a luxury retailer can now precisely target Regit’s premium vehicle users, enhancing campaign effectiveness and ROI across social.
Chris Ashton-Green, Founder and CEO of Regit said, “This strategic partnership with LiveRamp is hugely significant as we’re able to extend our exclusive, ‘vehicle-based’ data with advanced social platform user targeting meaning our automotive and non-endemic partners can deliver more relevant marketing experiences with maximum precision.
“In practice, this means brands promoting electric or low emission vehicles can specifically target users in and around clean air zones around the UK with informative and engaging content to encourage them to make the switch, as well as being able to target by vehicle type, brand, age, mileage and much more.”
Hugh Stevens, UK Managing Director of LiveRamp said, “First-party data is the cornerstone of providing rich insight into customers and driving better ad performance. The ability to now extend first-party data’s value through secure collaboration with partners will be crucial for fuelling better business outcomes. By increasing access to Regit’s customer intelligence through data collaboration, advertisers can identify high-value audiences and generate value from optimised media efficiency.”