As UK cinema attendance rebounds and blockbusters once again capture audience attention, film studios are strategically leveraging TikTok’s influence to drive ticket sales, increase reach, and deliver measurable cinema advertising results through data collaboration.
To unlock the full value of their media investments and prove incremental lift, TikTok partnered with LiveRamp in 2024. Quantifying the effectiveness of TikTok’s film campaign performance, LiveRamp securely connected ad exposure to real-world outcomes using addressable data.
The strategic alliance between TikTok and LiveRamp enabled valuable insights behind 12 film campaigns promoted on the well-loved platform. Following LiveRamp’s UK study, TikTok were able to access key data insights, confirming that 92% of TikTok-driven campaigns led to measurable increases in both sales and new customer acquisition. These powerful results proved TikTok’s ability to influence consumer behaviour and captivate them to purchase cinema tickets.
TikTok Film Marketing in 2025: From Platform Scrollers to Cinema Strollers
To measure TikTok’s contribution to driving ticket sales, TikTok once again turned to LiveRamp to leverage data collaboration and orchestrate a comprehensive meta-analysis. This analysis examines findings from 34 UK film campaigns, including the 12 tested from their previous analysis, alongside 22 additional studies that ran throughout 2024.
Validating TikTok’s effectiveness when promoting UK films, LiveRamp’s meta-analysis connected ad exposure to ticket purchases, showcasing the platform’s competitive benchmarks for turning TikTok swipes into movie nights:
- TikTok campaigns continued to drive offline sales lifts in the UK box office, with an average box office lift of +23.5% compared with those without.
- LiveRamp also found that TikTok drove incremental reach, with a +21.2% uplift in UK cinema-goers who were directly influenced by TikTok ads and who would not have seen the film otherwise.
- Comparing the 2024 and 2025 meta-analyses, LiveRamp showed how TikTok generated a significant +14% year-over-year growth in UK box office lift, proving the platform’s ongoing refinement and rising effectiveness in driving results for film releases.
- In comparison to 2024, LiveRamp’s 2025 meta-analyses showed that TikTok campaigns supercharged an impressive +14% year-over-year growth in UK box office lift. For film studios, this demonstrates the effectiveness of advertising on TikTok to unlock growth.
TikTok has become a hub for film lovers, from fan edits to scene reimaginings; communities are shaping the conversation in real-time. As audiences engage with the stories they love, TikTok becomes a powerful discovery engine — connecting creators, studios, and fans on a global scale.
Through the LiveRamp data collaboration platform, studios can now activate these cultural moments with greater precision, turning organic engagement into measurable business outcomes. From content discovery to box office lift, studios can leverage and optimise the full value of real-time audience connections.
Driving results on TikTok takes more than just showing up — it takes strategy, precision, and measurable outcomes.
At LiveRamp, the data tells a compelling story: film campaigns that tap into first-party data and real-time insights consistently outperform at the UK box office. Our latest analysis surfaces a clear blueprint for success – one where strategic activation meets measurable impact. From driving incremental reach to influencing new audiences, studios that lean into precision marketing are transforming moments of discovery into lasting audience connections.
As cinema culture thrives on TikTok, it’s no longer a question of whether to show up — but how to show up smarter. Fan communities are shaping narratives in real-time, and the studios harnessing this momentum with data-driven strategies are the ones converting swipes into ticket sales. The path forward is clear: include TikTok in your marketing mix, fuel it with first-party data, and plan boldly.
To explore TikTok’s best practices for unlocking greater cinema results, such as a +29.06% Box Office Lift and a +32.7% increase in customer lift compared to the average campaign, read their latest blog.