In the realm of entertainment, TikTok reigns supreme, captivating users of all ages with its engaging content and vast user base. With explosive growth and an audience spanning the globe, TikTok has emerged as the newest entertainment platform, delivering captivating content to over a billion active users worldwide. Its short-form videos and algorithm-driven recommendations have engaged users, resulting in impressive engagement rates and the potential for viral gold that translates into tangible sales.
How is TikTok different from other platforms?
What sets TikTok apart from other entertainment platforms is its emphasis on creativity and interactivity. Brands can experiment with various formats, such as challenges and filters, to engage with their audience in innovative ways. By creating memorable and shareable content, brands can establish deeper connections with users, cultivating brand loyalty that goes beyond fleeting impressions.
How does TikTok drive personalisation?
At the core of TikTok’s success lies its powerful algorithm, which leverages users’ interests and viewing habits to curate personalised content. It works by using interests and content that a viewer interacts with, capturing likes and dislikes, and associating the view with other user groups who share those interests. This hyper-personalised experience holds immense value for both brands and viewers, allowing users to consume a high volume of tailored content in minimal time. It’s like channel surfing, except instead of searching for something to watch, everything feels personalised and entertaining. For brands and creators, TikTok offers a level playing field, enabling them to gain visibility and traction, even without a substantial following.
How can TikTok make a difference for holiday campaigns?
The significance of social media in the consumer journey is undeniable. In Q1 of 2023, traffic referrals from social channels surged by 27%, highlighting the importance of platforms like TikTok. In fact, 15% of all product discoveries begin on TikTok, solidifying its position as a catalyst for brand exposure and sales growth.
Don’t wait until the last minute to launch your holiday campaigns. Consumer behaviour shows that 27% of UK and US holiday shoppers start purchasing gifts as early as October. Social media campaigns are a year-round effort that consistently drives sales. Recent statistics reveal that over half of consumers have visited physical stores to explore and purchase products they discovered on their social feeds.
How can brands engage with audiences on TikTok?
Enter LiveRamp, the key to unleashing your campaign’s potential on TikTok. LiveRamp’s Clean Room solution allows brands and agencies to leverage first-party data, second-party data, and licenced third-party data to activate audiences and measure campaigns within TikTok. This capability can also be extended across other digital media channels such as Facebook, Twitter, Pinterest, LinkedIn, and Snapchat.
To get started, please reach out to your LiveRamp representative. If you don’t have one, please fill out our new customer form here.