WINR, an international identity solutions provider specialising in identity resolution and verification, and LiveRamp, a leading solution in data collaboration, have announced a strategic partnership that will enhance LiveRamp’s capabilities by integrating WINR’s consistent and privacy-conscious data. This collaboration aims to offer advertisers and publishers more effective solutions for targeted advertising campaigns.
While advertisers are increasingly aiming to maximise the impact of their advertising campaigns using first-party data, the partnership between WINR and LiveRamp is an opportunity that fits in perfectly with this advertising strategy. Indeed, first-party data, collected directly with consumer consent, makes it possible to design more engaging and personalised campaigns. But this high-quality data is often fragmented and needs to be enriched in a privacy-first manner to realise its full potential. WINR provides a single point of access to world-leading data-driven identity solutions that can complement and enhance data, to allow brands to achieve a new level of marketing effectiveness.
Our partnership enables client brands to build out and enhance their own first-party data assets. This addresses issues with incomplete or unclean first-party data, providing a robust ‘identity data backbone.’ By leveraging WINR data, customers can enrich their own data, resulting in a powerful first-party graph for identity resolution and data collaboration. This solution is essential for connectivity with walled gardens, the open web, and data collaboration via clean rooms. For brands, such as CPGs who are less likely to have a robust customer view, this solution enables them to create and enhance their own data which can then be used for more impactful and accurate media activation and insights for more effective and efficient campaigns.
Marcelo Ulvert, CEO and Co-Founder at WINR, said, “We are excited to partner with LiveRamp to bridge the identity gap in digital advertising. By combining WINR’s privacy-compliant identity graph with LiveRamp’s advanced Identity Engine, we enhance audience targeting precision and connectivity across platforms. This partnership sets a new standard for identity resolution, driving superior outcomes for advertisers and adding substantial value for our partners.”
Thibault Asselot, VP Commercial Partnerships Europe,, at LiveRamp, added: “Through this partnership with WINR, we are enhancing our portfolio of identity solutions, offering our customers optimum support for their marketing strategy. The partnership will enhance the data collaboration capabilities of our customers, particularly publishers, using secure technologies that respect consumer consent.“