Bro Media enhances addressable media and revenue
with LiveRamp ATS

Challenge

Established in 2017, Bro Media distributes captivating and engaging stories across a diverse range of network and social media platforms in over 10 countries. With over 30 million unique users each month and more than 3 billion ad impressions monthly, Bro Media provides a powerful platform for advertisers.

• Evolving from Signal Loss: Preparing for the reduction in third-party cookies and transitioning to broader, privacy-first addressability solutions.
• Multi-Region Solution: Finding a solution that works across multiple key regions.
• Revenue: Boosting revenue from their authenticated users without compromising privacy.
• Accessing Ad Budgets: Accessing advertising budgets typically reserved for platforms like Meta and Google.

Solution

Bro Media joined LiveRamp’s publisher ecosystem by deploying ATS (Authenticated Traffic Solution) across their domains (soolide.com, soo-healthy.com, dailybreak.co, sportsnewsman.com, famousmortgage.com, and loansocieties.com). ATS allowed Bro Media to offer addressability across its media portfolio with LiveRamp’s pseudonymous, people-based identifier, RampID, increasing the value of media inventory across all channels. ATS creates addressable audiences without third-party cookies or mobile identifiers, enabling people-based marketing across all browsers and delivering immediate results in a world of evolving signals.

Results

The implementation of RampID yielded significant results for Bro Media:

• Average Winning CPM: Increased by 68.4%.
• Average Bid CPM: Increased by 69.5%.
• Bid Rate Growth: Increased by 43.4%

By leveraging LiveRamp’s ATS, Bro Media successfully prepared for success without reliance on third-party cookies, enhanced their addressability, and significantly boosted their revenue. Bro Media’s story illustrates the effectiveness of adopting innovative solutions and LiveRamp’s ecosystem to navigate evolving advertising privacy changes while achieving impactful brand awareness and monetisation.