Omni Hotels & Resorts Improves Advertising
Effectiveness by 4x Through Data Collaboration
Hospitality leader drives relevant advertising to their customers by leveraging its first-party data in a privacy-first manner with Display & Video 360’s PAIR.
Initial results working with Google Display & Video 360’s PAIR and LiveRamp showed a substantial increase in conversions. In a pivotal campaign managed by PMG and MiQ, PAIR campaigns showed a 4x increase in conversion rate over traditional cookie-based CRM first-party audience targeting in Display & Video 360, indicating PAIR delivered better-performing impressions. Conversions were measured as users visiting the Omni Hotels & Resorts website after ad exposure.
Following these promising initial results, Omni Hotels & Resorts will continue working with MiQ to scale its campaigns in PAIR to expand the value of its first-party data while providing the engagement and personalisation that its customers prefer, all while mitigating the effects of cookie deprecation and building sustainably for the post-signal loss future.