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Omni Hotels & Resorts Improves Advertising Effectiveness by 4x Through Data Collaboration
Hospitality leader drives relevant advertising to their customers by leveraging its first-party data in a privacy-first manner with Display & Video 360’s PAIR.
This privacy-first approach ensures a fully personalised experience without compromising sensitive identifiers. We are committed to pioneering more opportunities in the cookieless future across both open and closed web environments.
Andrea DeLeon, Senior Director, Digital Commerce, Omni Hotels & Resorts
I think about endless different possibilities about how we can go beyond where we are today to get more personal and relevant – in particular using our first party data and with data available from LiveRamp. The true differentiation point will come when starting to think about how we and others can partner and share better, because as the cookie goes away, we're going to need better partnerships and LiveRamp gives us the toolkit to make this possible.
Ben Cheadle, Head of Customer Marketing & Analytics, Jaguar Land Rover
LiveRamp has given us both the ability to implement cost reduction mechanics and drive incremental growth in both a new and existing customer acquisition standpoint, providing powerful first party data segmentation for usage across a variety of Paid Media platforms.
Christopher Stanton, Group Head of Performance, Media THG Group
