Inside Retail Media Conference
Sea Containers, 18 Upper Ground, London, SE1 9RQ
(N.B. offices of WPP, Ogilvy, Wavemaker & GTB, not hotel)
This is event is now at capacity, and no longer accepting sign ups.
According to eConsultancy, Retail Media Networks (RMNs) are the third big wave in digital advertising (with social and search preceding it). But are RMNs really worth all the hype, what do they deliver over and above other media, and where do you start?
The exclusive ‘Inside Retail Media Conference’ has been designed to set the record straight for brands and retailers. Designed to help companies interested in RMNs, SMG and LiveRamp have partnered to bring together an unparalleled line up of ‘people in the know’ who will help you to;
- Navigate this rapidly expanding digital advertising channel
- Understand the opportunities and challenges when approaching retail media networks
- Dispelling the hype and focusing on the reality of what retail media networks can bring
The event has been deliberately designed for people at all stages throughout the Retail Media Network journey, so whether you’re a pioneer brand who has RMNs firmly on the media plan, an exploring retailer or just someone who wants to know more about the RMN journey, this event is for you.
Speakers
Jose Alvers
Head of Häagen-Dazs UK, General Mills
James Chandler
CMO, IAB UK
Katharine Crossland
Shopper Marketing Director, Unilever
Laura Jacobson
Global Insight Lead, IGD
Thomas Joyce Brown
Head of Trade Marketing Europe, Accolade Wines
Tom Langley
Head of Personalisation & Retail Media, John Lewis
Colin Lewis
Founder, Retail Media Works & eConsultancy Author
Oliver Klander
Head of CPG, LiveRamp
Helen Onions
Senior Manager Shopper Marketing, J&J
Ollie Shayer
Omni-Media Director, Boots UK
Katie Streeter-Hurle
COO, SMG
Inside Retail Media agenda
Registration and networking
Intro and 2023 marketing climate
Most people realise the data opportunity, but those in the know understand how quickly it can complex it, especially in the current climate. We begin with an outline of what to expect this afternoon, along with a brief synopsis of what are the marketing trends we're likely to see in 2023.
Hugh Stevens, LiveRamp
Creating a Retail Media Strategy Powered by Data
Retail media is disrupting the digital advertising industry, creating new high-margin revenue streams for retailers and new opportunities for brands. Whilst the opportunity is significant, there is a lot more to it than hype. In this keynote, Colin will uncover the Retail Media strategies of the world's leading brands, describe how to create a data strategy to underpin your Retail Media strategy, how to cope with the proliferation of networks and how collaboration between retailers and brands will deliver real uplift in results.
Boots: realising the data dream as a brand and as a retail media network
The ever iconic Boots was one of the first companies in the UK to realise the full potential of what data cleans rooms and data collaboration can bring, from both a brand and retailer perspective. In this session, Ollie will give an insider talk about the Boots journey, how barriers were overcome, and managing the responsibilities to clients, customers and the business as a whole.
Retail Media Network from a Retailer Perspective
GroupM estimate Retail Media Networks will account for more than $101bn globally in 2022, so it would be folly for a retailer to not consider their position there. But where to start, and how do they work with brands to level up and fully digitise the RMN offering across other channels? This is a panel session with experts who have lived the RMN build, and discuss how they can compete with the more traditional digital channels.
Ollie Shayer, Omni-channel Marketing Director, Boots
Tom Langley, Head of Personalisation and Retail Media, John Lewis
James Chandler, CMO, IAB UK
Retail Media Network from a Brand Perspective
The promise of Retail Media Networks - from impression to purchase - seems like a marketers dream, but what is the reality? We speak to brands who have taken the journey, how it compares to other media, how to smooth out the complexities, and what they ideally want from any retailer looking to start a RMN of their own.
Jose Alvers, Head of Haagen Dazs, General Mills
Katharine Crossland, Shopper Marketing Director, Unilever
Helen Onions, Senior Shopper Manager, J&J
Tom Joyce Brown, Head of Trade Marketing Accolade Wines
Future of Retail in 2023
Laura will explore the what 2023 has in store for retail; from the magic of stores, to efficiency imperative, all the way to saving the planet. She will also explore the integral, enabling role that technology plays, and bring her insights to life with a series of case studies from all over the world. Hold on - 2023 will indeed be an exciting ride!
Thanks, wrap up, and cocktails (with one of the best non-vertigo inducing views that London had to offer)
About SMG
SMG is an award-winning network of specialist commerce agencies - Threefold, Capture and Lobster. We believe the best way for brands to grow is to connect with people at the point of consideration and buying. For retailers and commerce-platforms, enabling that connection creates happier customers, better performance, and brilliant results. SMG partners with retailers including Morrisons, Boots, The Very Group and more, as well as brands including PepsiCo, J&J, Samsung, Diageo, adidas and more.
About LiveRamp
LiveRamp is the dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences throughout the entire customer journey. LiveRamp, a proven trailblazer in online-offline identity resolution, is now setting the new standard for secure, privacy-first data collaborations—within organisations, between brands, and with its industry-leading partner network. LiveRamp’s interoperability ensures access to customer data wherever it resides, in any cloud platform, for maximum ease, flexibility, portability, and scalability—today and tomorrow.