Capturing people in the 2.5% auto purchase window
For just 37 days every four years, people think about buying a new car. Jaguar Land Rover (JLR) turned to LiveRamp to help them work out which month.
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x12
Return on Investment with precise audience targeting
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![](https://liveramp.uk/wp-content/uploads/2024/02/iStock-1464587356.jpg)
I think about endless different possibilities about how we can go beyond where we are today to get more personal and relevant – in particular using our first party data and with data available from LiveRamp. The true differentiation point will come when starting to think about how we and others can partner and share better, because as the cookie goes away, we're going to need better partnerships and LiveRamp gives us the toolkit to make this possible.
Jaguar Land Rover
Results
By using their own first-party data and data collaboration strategies, one very direct and one more indirect, JLR were able to get a more accurate in-market signal from potential buyers. These two steps also allowed JLR to precisely target those audiences, without having the need to utilise expensive audience targeting methodologies.
These two steps alone have delivered more precisely targeted audiences for JLR’s UK marketing campaigns, without the need to depend on expensive audience targeting methodologies.
Overall, the campaign delivered JLR a 12:1 return on investment for their campaigns.
To learn more about how JLR and LiveRamp are partnering, watch the interview of LiveRamp’s Auto Lead, Jon Cagle, talking to Ben Cheadle from JLR