Best-in-Class Identity Resolution

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Accurately link data

LiveRamp’s identity resolution transforms consumer data from every touchpoint into meaningful deterministic person-based identifiers.

Our identity graph provides enterprise-level identity resolution with accuracy, reach, privacy, flexibility, and scale, enabling sophisticated, data-driven customer acquisition and retention strategies.

Identity Graph
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Graphs hard at work

Our identity resolution is built from two complementary graphs that comprise offline and online data. A one-way, de-identification process uses offline data from ethically sourced data sources and connects online touchpoints —powering accuracy and the deterministic reach of our identity graph.

Identity Graph

 

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Stay current

LiveRamp technology for offline data gives brands and platforms the ability to connect and update what they know about consumers to deliver better customer experiences, all in a privacy-safe way.

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IdentityLink

Our identity graph associates device IDs, cookie IDs and other online customer IDs from premium publishers, platforms or data providers around an IdentityLink—a single, person-based identifier. This allows marketers to perform the personalised segmentation, targeting and measurement use cases that require a consistent view of the consumer.

Is identity resolution right for your business?

Reach out to our experts to learn how LiveRamp can help.