LiveRamp’s identity resolution transforms consumer data from every touchpoint into meaningful deterministic person-based identifiers.
Our identity graph provides enterprise-level identity resolution with accuracy, reach, privacy, flexibility, and scale, enabling sophisticated, data-driven customer acquisition and retention strategies.Identity Graph
Our identity resolution is built from two complementary graphs that comprise offline and online data. A one-way, de-identification process uses offline data from ethically sourced data sources and connects online touchpoints —powering accuracy and the deterministic reach of our identity graph.Identity Graph
LiveRamp technology for offline data gives brands and platforms the ability to connect and update what they know about consumers to deliver better customer experiences, all in a privacy-safe way.
Our identity graph associates device IDs, cookie IDs and other online customer IDs from premium publishers, platforms or data providers around an IdentityLink—a single, person-based identifier. This allows marketers to perform the personalised segmentation, targeting and measurement use cases that require a consistent view of the consumer.
I think LiveRamp is in a great place because they’re addressing critical points along this landscape. They understand personalisation, the need to tie identities together across devices, and the need to expand upon your audiences.
Reach out to our experts to learn how LiveRamp can help.