Understand shopper behaviour and track how online exposures drive conversions.
Accurately attribute offline and online transactions to online campaign.
Fully invest in your online campaigns to help drive more online and offline traffic.
Measure True ROI
Bring together offline transaction data and online impressions
Online conversions alone do not necessarily tell the full story of an ad campaign’s effectiveness. Using LiveRamp, you can connect the dots between your digital media and offline purchases, allowing you to accurately measure campaign ROI.
The Journey to People-Based Measurement
Map results to winning communications
What works well in driving online sales may not have the same effect instore. By understanding which unique messages resonate with online shoppers versus in-store buyers, you can optimise your media strategy on platforms ranging from Facebook to Yelp—and countless others—to achieve revenue goals.