Website personalisation: dynamically tailor web experiences at scale
Website personalisation is one of the strongest levers to optimise customer experiences and therefore, conversions. Leverage your offline data and LiveRamp’s real-time identity service and robust partnerships to group relevant products or content and deliver personalised web experiences at scale in a privacy-conscious manner.
Minor changes add up to major results
All campaign performance is dependent on a website that converts. Produce powerful contextual experiences with incremental tweaks through content, positioning, and layout contribute to conversion rate improvement. By incorporating audience segmentation using your offline CRM data, you can tailor web experiences to the unique needs of your
Build Customer Loyalty
Deliver personalised experiences that resonate with your customers
By activating your offline CRM data you provide fresh and relevant content that is uniquely tailored to your customers preferences. Website personalisation that resonates with your customers will boost their loyalty and give you a better understanding of their unique needs.