People-Based Marketing

People-Based Marketing without barriers

People-Based Marketing

People-Based marketing is about exactly that: People.

We’re not marketing to cookies, or devices. We’re looking to establish a human connection, and we can do that by providing timely, relevant, enjoyable experiences.

That is People-Based Marketing.

Make your message more relevant

  • Targeting

    Targeting

    The right message, to the right people, at the right time. Identity resolution enables marketers to target the right people, everywhere.

  • Measurement

    Measurement

    When brands know better, they do better. Identity resolution connects siloed people data to create an omnichannel view of consumers, which can then be used for people-based measurement tactics like attribution and marketing mix models.

  • Personalization

    Personalisation

    Consumers want to be treated like individuals. Using privacy-safe identity resolution, brands can recognise individuals across channels and customise messages accordingly.

Become a People-Based Marketer today