How PropertyPal Boosted the Average Programmatic
Winning Bid CPM by 95% Across Authenticated Users
Northern Ireland’s favourite property site increase ad value for brands by opening up addressable audiences with ATS.
Increased bid rate from programmatic partners
Increase in average winning bid CPM on RampID
Increased Programmatic ad revenue overall
Since partnering with LiveRamp, the value of PropertyPal’s advertising inventory has increased significantly, without any changes or rehauls of their digital properties necessary.
- The average bid rate from programmatic partners on authenticated audiences has increased 49.5%.
- The average winning bid CPM is up by 94.5%
- Boosted overall incremental programmatic ad revenue by 12%
PropertyPal is now able to offer more relevant audiences for brands, and therefore a better brand experience for users, and have protected the addressability of their ad inventory ahead of the Chrome cookie deprecation in 2024.