Optimise Marketing ROI With Better Data and Sharper Insights

Safe Haven enables you to easily and securely collaborate with business partners and boost your measurement capabilities. Now you can close the loop by tying together event-level conversion and exposure data to accurately measure the real impact of your media.

Solution Overview

The more your business grows, the more online and offline destinations consumers have to interact with you and buy.

Safe Haven analytics and reporting tools enable you to optimise your marketing ROI across audiences and channels. By connecting data with your trusted partners in a privacy-conscious manner, you can enhance your single view of the customer.

Safely and Securely Unlock Insights

Increase customer acquisition

Knowing more about your best customers and their attributes will enable you to discover and reach more net-new lookalike audiences. Reaching new customers who are likely to be interested in your business increases your media efficiency while also delivering a better experience.

Test and Learn

Boost loyalty

The more you know about your customers, the better you’ll be able to serve them. Connect disparate data sets to surface products they’ll love or test new offers, driving a virtuous cycle for continually meeting your customers’ needs.

Optimise Business Outcomes

Increase customer lifetime value

Consumers shop around—all the more reason to reward them when it matters most. Safe Haven helps you create models for offering customers enticing content and promotions at relevant stages across the life cycle.

Safe Haven Overview

LiveRamp Safe Haven

Advanced Insights

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Want to Sharpen Your Measurement Strategy through Data Partnerships?

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