LiveRamp collects personal data such as cookie IDs, mobile IDs, IP addresses and other information automatically received such as your user agent, when you visit or interact on websites and apps operated by its partners or open their newsletters. LiveRamp also collects your hashed email addresses, unless you have objected. This allows us to match your information to our online and offline marketing databases and those of our advertising partners to create a link between your browser or device and information in those other databases. This link may be shared with our partners globally for the purpose of enabling interest-based content or advertising throughout your online experience (e.g. cross device, web, email and in app etc.) by third parties.
You have the right to exercise your rights under the General Data Protection Regulation including withdrawing your consent to the use of cookies and similar technologies and opposing the processing of your hashed email addresses and can easily do so by clicking on this link: https://your-rights.liveramp.uk/home
You can also opt-out of LiveRamp’s services that are based on email addresses collected through our partners as described above: https://optout.liveramp.com/opt_out
LiveRamp is a global organisation, which means that in the performance of our services we may transfer your data outside the European Economic Area. Where we use certain service providers or transfer personal data to our parent company in the United States, LiveRamp Inc., we use standard contractual clauses approved by the European Commission that give personal data the same protection it has in Europe. For further details, see European Commission: Model contracts for the transfer of personal data to third countries.
You can learn more by reading our Service Privacy Policy: https://liveramp.uk/privacy/service-privacy-policy/