Marketing and Website Privacy Policy

Thank you for visiting LiveRamp’s UK Marketing and Website Privacy Policy.

This policy explains how we use personal data to market our products and services to current and prospective clients. It is designed to ensure that people understand how LiveRamp collects and uses prospect information for its own business-to-business marketing.

We have a separate Privacy Policy for the data products and services LiveRamp compiles and provides to other organisations, which you can read here.

This website contains links to other sites. Please be aware that LiveRamp is not responsible for the privacy practices of these other sites. We encourage you, when you leave this site, to read the privacy statements of these other sites.

Scope

We respect the right of individuals to privacy. This Privacy Policy explains:

  • Who we are
  • What kinds of personal data we may hold about you
  • How we obtain data about you
  • Who we may share your personal data with
  • Data retention, security and transfers
  • Technologies
  • Your rights
  • Other data protection information

 Who we are

Our company is LiveRamp UK Limited. Our registered office is 17 Hatfields, London, SE1 8DJ and company registered number is 11393386. Individuals wishing to contact us about data protection issues may do so by emailing info@liveramp.co.uk and putting “B2B enquiry” in the subject line.

What kinds of personal data we hold about you and how we obtain data about you

LiveRamp holds personal data on its clients and prospects such as names, addresses, emails, job title, telephone numbers. We may also use reputable prospecting tools such as ALF Insights to obtain contact data. This information may be kept in its identifiable form, or in an aggregated form (so that individuals cannot be identified) for the purposes detailed below. We do not hold any sensitive personal data on people, as defined by data protection law.

Certain parts of this website allow you to request information from LiveRamp; register for special offers, seminars or demonstrations; participate in surveys and contests; download thought leadership papers; subscribe to some additional LiveRamp products and services; access our SaaS products and submit an application for employment. To support these activities, LiveRamp will ask for information about you and the company for which you work. To register for certain products and services, you may be required to provide personal information. The information you provide will be used to support and develop your relationship with LiveRamp. We also use it to make this site easier for you to use and to inform you of services and product updates, new products and other related information from LiveRamp.

Who we share your personal data with

We share information with our commercial partners, which include such companies as marketing software and hardware vendors for the following purposes:

  • to support and manage client relationships
  • for work planning, management and strategic decision making.

LiveRamp also uses contractors and other service providers to help us deliver services accessed through this site, to deliver content and fulfil requests made on this site. However, in these instances, the information you provide remains the property of LiveRamp.

LiveRamp also shares information – which may include IP addresses and aggregated information, such as the number of visitors to the site and traffic activity – with third party service providers to develop suggestions to improve our website accessibility and the services provided on the site.

We and our partners use the information collected on this site to recognise you across different channels and platforms over time for advertising, analytics and attribution purposes.

We make sure the recipients of our data are reputable entities by conducting appropriate checks on them. Before we share our data, we enter into written agreements with recipients which contain data protection terms that safeguard your data.

LiveRamp may also disclose personal data as required by law and to comply with legal process.

Our third-party service providers who we share your data with include:

  • Salesforce
  • Marketo
  • Lead Forensics
  • Sales Loft
  • Google Analytics

Data retention, security and transfers

The data we hold is non-sensitive personal data and not subject to any sector specific data retention requirements. Our data retention period is ten years for client and prospect data used for B2B marketing. We also retain data that is necessary to maintain a suppression file. This to ensure that if we obtain someone’s data again we know not to use it.

LiveRamp takes security seriously. We make considerable investments and use an industry-recognised security objective control framework to keep our sites and systems secure and to prevent personal data from being made available to any unauthorised persons or businesses.

Your personal data cannot be transferred outside the EEA unless a valid adequacy mechanism is in place legitimising such a transfer. We will only transfer personal data outside the EEA once an appropriate transfer mechanism is in place. This might include either EU model clauses, or in the case of US recipients, a Privacy Shield certification.

Our parent company, Acxiom Corp, is registered with the US Department of Commerce on www.privacyshield.gov in accordance with the Privacy Shield agreement between the EU and the USA.

You can learn more about safeguards afforded by EU model clauses on the ICO website.

To fulfil a particular request, the information you provide may be shared within the Acxiom Corporation family of businesses.

Cookies and similar technologies

LiveRamp uses technologies to help us understand which parts of our websites are visited most often and understand traffic patterns on pages.

Cookies

This site uses cookies to tailor web content to match your browser capability. You can set your Internet browser to notify you when you receive a cookie, giving you the opportunity to decide whether or not to accept it. If you reject the cookie, you may still use this site, but you may be limited in the functionality of some areas. For more information about cookies, visit How Cookies Work.

Sensors

To determine your ability to receive HTML-based email messages, LiveRamp may include a coded sensor in its HTML-based email messages. The sensor activates when the email message is opened and flags the email address of the recipient as one that is capable of receiving HTML-based email messages. This capability helps us to send the email in a format you can read, which allows us to track the aggregate number of emails read and to measure, in aggregate, if any of the links in the email were accessed. No other information is collected or used. If the recipient cannot receive HTML emails, the recipient will not receive a functioning sensor.

Log Files

We and our trusted third-party service providers use IP addresses to analyse trends, administer the site, track users’ activities, recognise current and potential customers at a company name and location level and gather broad information for aggregate use in improving the site and its applications and services.

Do Not Track Signals

This website does not recognise browser “do-not-track” signals or similar mechanisms.

Your rights: Access, correction and deletion

Individuals may request access to, deletion or correction of their personal data, or restrict or object to the use of their data in relation to business to business marketing, by emailing info@liveramp.co.uk, including the subject line “B2B enquiry”.

In the event of a complaint you may write to the Information Commissioner’s Office:

Information Commissioner’s Office
Wycliffe House,
Water Lane,
Wilmslow,
Cheshire
SK9 5AF

For email marketing, individuals may opt out at any time by using the unsubscribe mechanism within the email, which allows individuals to manage their subscription preferences regarding LiveRamp‘s newsletters, email alerts and special offers. This mechanism does not allow a user to opt out of receiving transactional email, such as registration confirmation, product updates and responses to direct requests.

Other data protection information

LiveRamp uses personal data outlined in this policy based on its legitimate commercial interests, and those of its partner businesses, in accordance with Article 6(1)(f) of the General Data Protection Regulation. We take great care to handle all personal data in accordance with data protection law and to ensure that it is never used in ways that unduly prejudice individuals’ interests. You have the right to object to this processing and if you wish to do so please inform us by using one of the contact channels in the above section.

Transfer of assets 

As LiveRamp develops its business, there may be a change of control of LiveRamp or divisions, subsidiaries, affiliates or portions of LiveRamp. In this situation, personal data is typically considered a transferable asset, and may be transferred. Also, in the event that LiveRamp or a part of its divisions, affiliates or subsidiaries are purchased, personal data will be one of the transferred assets.

Changes to our Privacy Policy

LiveRamp reserves the right to update and revise this Privacy Policy from time to time to take into account legislative and other developments. Any changes we may make to our Privacy Policy will be posted on this page and contain an “effective date” reflecting when the last changes occurred.

 

Effective Date:  May 2018