Marketing
Improve your identity infrastructure and data strategy by connecting offline and online views of the customer. Continuously evolve how your data is used to execute more efficient and effective campaigns on our platform.
Improve access, ingest and unify data
A first-party data strategy is critical. Bring in data from across identity spaces to develop and maintain the best possible view of your customers with both stored and derived attributes.
- Safely reconcile data from any source
- Consolidate data to improve analytics and measurement
- Improve downstream performance while staying in control of customer identity processes
Resolve data to the user or household level
Identity is inconsistently represented across data sources. Resolve identity to enable the delivery of more personalised and meaningful customer experiences at every interaction point.
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LiveRamp
manages the largest deterministic graph on the open internet on par with the largest deterministic closed internet ecosystems.
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250m+
consumers represented in the U.S. and many more worldwide
Create audiences with first-party data
Use first-party data to create and reach high-value, addressable audiences across the ecosystem and improve performance inside and out of walled gardens.
- Build a sustainable marketing engine unreliant on third-party cookies
- Identify and model new audiences more effectively with unified data
- Activate data directly with publishers, platforms or reach audiences programmatically
Want to learn more? Watch this video to learn what you can do right now to own your customer identity strategy.
Solutions built for your needs
Data Analytics
Manage customer identity by consolidating records and enriching the view of the customer for audience modelling and business intelligence.
Information Security
LiveRamp’s platform is built with privacy and security in mind, and is used by global teams with the assurance that use cases enabled by LiveRamp are compliant with all major privacy legislation.
Privacy & Legal
LiveRamp maintains high standards of consumer privacy and security with technology that translates customer signals of PII into tokens or pseudonymous identifiers that can be used safely across the marketing ecosystem.
Developers
Work within any environment to build a comprehensive identity solution by incorporating identity APIs into new or existing products in a more self-service manner to suit your business needs.
