Orchestrate marketing magic
Build the foundation for an infinite number of superior customer experiences with cleaner datasets and turnkey campaign activation and measurement.
I was not really able to find—except with LiveRamp—a good integration between all the different data sources. So it’s a one-stop shop: able to integrate seamlessly and with all the privacy compliance, first-, second-, and third-party data.”
Manuel Cimarosti, Director of Media: Data Strategy and Measurement Analytics, Danone
When you implement the LiveRamp pixel on all your websites, you're able to track data coming from the pixel that becomes your first-party data. And then the fun part starts. You're able to cross people that are part of your CRM, visited your website as unidentified, and you are able to create more exclusion campaigns, retargeting campaigns, and sequential messaging campaigns.
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Discover solutions to do more with data
Customer data resolution
Build the best view of the customer by recognizing, consolidating, and cleaning your first-party data.
Channel diversification
Increase your ability to reach customers by expanding to newly addressable channels such as CTV, search, and cookieless display.
Measurement enablement
Power your own analytics environment to measure impact across your marketing investments by translating disparate online and offline data across channels and devices to an identifier that works for your business.
